I had the opportunity to collaborate with Clau.IO, a Panamanian e-commerce platform designed to support businesses of all sizes by simplifying their online sales process.

For this project, I was responsible for the end-to-end creation of the video, including graphic design and motion graphics. The goal was to clearly communicate the platform’s value proposition through a clean, modern, and dynamic visual language that aligned with the brand’s digital-first approach.

In addition to the creative execution, I also led the overall project management, coordinating timelines, defining workflows, and ensuring consistency across every stage of production—from concept development to final delivery. This allowed for an efficient process and a cohesive final piece that effectively represents both the brand’s identity and its functionality as an e-commerce solution.